The Benefits of a Strong Client-Provider Relationship
Maximus Quarterly, Video Production
The MTI crew attends to every detail, before and during the livestream.
Attention to Every Detail
MTI recently produced another quarterly meeting livestream for regular client Maximus, the health and human services provider for federal, state, and local governments. MTI president Dave Lilling has these thoughts:
As the video production industry continues to change, more and more organizations are constructing internal solutions. For the service provider, this can mean that regularly scheduled projects, such as the quarterly meetings and livestreams, could be drastically reduced.
Translated: good enough service is not enough. Now more than ever, it is vital to communicate regularly even between projects and provide the very best of your professional expertise. There is more to just setting up the same job three or four times a year, if you want to see your customer truly happy.
Keep in mind that it’s possible your contact, who is your lifeline at the client, may leave the organization or change roles. Connecting with other key individuals ensures a smooth transition for service providers and their clients, so services continue on plan, and back-up plans are in place.
Maximus Quarterly, Video Production
Three cameras ensure that everything is covered.
Don’t Just Continue, Strengthen Your Relationships
Sometimes it doesn’t matter. In sports, managers, coaches and general managers are replaced. All you can do is to continually reach out, even if there isn’t a future job scheduled; however, this can be an opportunity to shine. Check in and offer solutions, expertise and guidance. Knowing your client’s needs and supporting them efficiently is job one, but sometimes it’s the communication about needs and solutions that is most valuable. Think of it this way, if a client didn’t communicate what they wanted, how could you plan and execute on target? Create those opportunities for improvement.
Also, it’s important to the client to be consistent. This could mean having the same personnel cover a video production project, checking in on any changes or adjusting equipment to scale to different, even temporary, needs. While some projects are repetitive, minor changes can create ripples. Ensure your client will be relaxed during production seeing familiar faces and knowing plans and any changes are addressed.
In this latest video production project, MTI’s returning crew included director Analee Wong, Ben Wong on lead camera, Todd Burger on second camera, and Rob Sanchez on audio. Equipment included a BlackMagic ATEM 2 switcher, three Panasonic AGDVX 200 HD cameras, Eartec intercom, Behringer audio board, and wireless microphones.
A final thought: if you are not on site for the full project, it is crucial to talk to the lead technician before and after every job, in addition to speaking with the client. Ensure everyone has what they need to produce the best result, every time.
In today’s service world, every client that is regular is extra special.
Metro Teleproductions, offering video production in the Washington, D.C., area for 35+ years, is owned and operated by Dave Lilling with creativity, reliability and professional excellence. Contact Dave at 301-608-9077 or dave@mtitv.com for video production success!
