The videographer is responsible for recording the material on location, making sure that the format is correct. Formats may include 4k, 1080p, 1080I, NTSC, pal, and log/raw. Videographers work directly with the client on the desired appearance of any interviews, and the shot selection for b roll. Videographers are the creative lead for the “lighting look” on site. The videographer will ask the client if there is a style that they wish to emulate.