How To Produce Three Corporate Videos In One Day And Stay Happy
MTI CEO Dave Lilling interviews Smile After Smile dentist Dr. Evelyn Leach.
MTI was hired by the Canadian company The Elite Practice to produce three corporate videos spotlighting one of its success stories, the Smile After Smile dental firm in Accokeek, Md. The Elite Practice provides dental offices with a systems-driven operation plan for increasing income. Smile After Smile is one of its successful clients.
It was a one-day shoot and three separate videos had to be produced. Scripts were developed for each video, with emphasis on all the shots that were needed. One video focused on attracting potential clients. A second video was aimed at new clients, explaining what they may expect on their first visit. Finally, MTI produced a longer marketing video for The Elite Practice profiling Smile After Smile’s Dr. Evelyn Leach and why she chose The Elite Practice, which has been very successful in increasing her market share. Dr. Leach has been practicing dentistry for 36 years and was a registered nurse for seven years before attending dental school.
Cameraman Jamie Sides behind the Sony FS7 MarkII camera.
MTI CEO Dave Lilling was the director, with Lead Videographer Jamie Sides on camera one, and Wesley Bailey II on camera two. Wesley also took still photographs to be used on Smile After Smile’s website. All MTI staff and crew are fully vaccinated and follow all Covid safety protocols.
The two cameras were the Sony FS7 MarkII and the Sony A7III. A Sennheiser MKH 416 boom microphone captured audio. A combination of lighting solutions was used to capture various looks for each of the three videos: Three Aputure 200x Bi-Color LED Lights (with fresnels), two Litepanels Astra 6X Bi-Color LED Light Panel, and two Kino Flo Diva 400s.
At the end of the day, all the videos were completed and everyone had a big smile on their faces.